A New Guild System | THR Blog | Blogs | The Hedgehog Review:

At a time when, as Levin points out, people tend to see participation even in such august institutions as the United States Congress as a platform for building their own personal brand, the solo-proprietor world can all-too-easily become branding all the way down and the personal website a device for constant ego-feeding.

“Branding all the way down” indeed.